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About Us

From people to people

TurnOn Consulting is a consulting firm specializing in leadership development and organizational capacity building, founded with the purpose of supporting companies in reaching their full potential and building effective and sustainable leadership cultures.

Who We Are

We believe that leadership is the most critical factor in organizational performance. Not the leadership of speeches and slides, but the leadership that manifests itself in concrete behaviors, aligned decisions, and relationships of trust.

We work exclusively with scientifically validated and internationally recognized methodologies. We are official Blanchard partners in Portugal, which allows us to bring tools such as SLII® (Situational Leadership), Self Leadership, and other leadership development frameworks applied in thousands of organizations globally to the Portuguese context.

Our intervention is not limited to training. We support organizations from the initial diagnosis to the sustained integration of new leadership behaviors and practices. We translate insights into team and individual development plans, monitor progress, measure impact, and adjust the course. We ensure that the investment translates into real change.

Our Team

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Owner & Principal

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Sofia Martins

Determined, empathetic, intuitive, demanding, and professional, Sofia has one great motivation: to contribute.

It is her clients and partners who inspire her daily to go further. Passionate about people and organizational development, she seeks to support everyone she works with to grow, unlock their potential, and achieve the best results, always with balance and well-being.

With a degree in Human Resources Management, a Master's degree in Management, and International Coaching Certification, Sofia maintains a constant curiosity and a continuous desire to learn.

She has over 20 years of professional experience in Human Resources, having worked in national and international companies. Throughout her career, she has held technical positions and assumed responsibilities as a project manager, consultant, and director, leading teams of different nationalities, backgrounds, and sizes.

In her personal life, she seeks to live new experiences, travel, practice sports, and evolve every day, while valuing the time spent with those she loves most, including her two children.

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Human Resources Assistant

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Francisco Pereira

Dynamic, curious, challenge-oriented and people-focused, what does Francisco value most? Creating connections with people.

Passionate about history, politics, business, and human behavior, he finds his greatest motivation in overcoming challenges together with others.

He is a team player, interested in others, who doesn't leave anyone behind or give up in the face of a challenge.

Currently pursuing a Bachelor's degree in Management, Francisco has been acquiring relevant management tools that allow him to better understand our clients' businesses and support their growth, side-by-side with their people.

In his personal life, he practices boxing, plays soccer, trains regularly, and enjoys spending time with family, friends, and his girlfriend.

We are confident that, with your energy, curiosity, professionalism, and interpersonal skills, you will be a valuable asset to our team and our clients.

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Angela Martins

An engineer by training, she has dedicated her professional career to auditing and implementing integrated management systems, demonstrating how these can be an essential tool for achieving the strategic objectives of organizations.

Initially focused on the areas of quality, environment and safety, it has more recently shifted its focus to people management, recognizing its importance and impact on the development and success of organizations.

Dynamism, versatility, rigor, strategic vision, commitment, and responsibility are some of the characteristics that best define his way of being and working.

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Marketing Assistant

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Maria Henriques

Maria is driven by human connection and the power of meaningful communication. Curious and emotionally aware, she brings clarity and intention to every challenge she embraces.

Currently studying Marketing and Advertising, she has been building a solid foundation in how brands communicate, exploring areas such as strategy, consumer behavior, and creative problem-solving. She excels in collaborative environments, where organization and teamwork transform ideas into impact.

Resilient and focused, Maria transforms plans into action and keeps objectives aligned with results. She is motivated by recognition, mutual respect, and a sense of purpose in everything she does.

He finds inspiration in everyday moments and believes that creativity begins with curiosity.

Maria is not just building a career; she is developing a way of thinking — based on consistency, empathy, and ideas capable of bringing people, brands, and relationships closer together.

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Human Resources Assistant

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Beatriz Gomes

Beatriz's background in Sociology allows her to analyze behaviors, team cultures, and organizational dynamics with a critical, empathetic, and well-founded perspective, demonstrating proactivity, curiosity, and a genuine love of learning.

Throughout her academic career, she also developed skills in communication strategy and digital marketing, having worked on several freelance projects, which reinforced her ability to combine analytical thinking with creativity and results-oriented solutions.

Our Values

Principles that guide how we work and how we relate to clients and partners.

Grit

We approach every challenge with determination, commitment, and a drive to make things happen.

Rigour

We work with method, high standards and quality in everything we do.

Impact

We strive to deliver lasting results that create genuine value.

Partnership

We build trusted relationships and work collaboratively to help our clients succeed.

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